Cookie Policy
Last updated: September 2026
This policy explains how the Alperin Group website (alperingroup.com), "the Website" or "we", uses cookies and similar tracking technologies, for what purposes, and what control options are available to you as a user. This policy supplements the Website's privacy policy and both should be read together.
1. What is a cookie
A cookie is a small text file that is saved in your browser or on your device while you browse the Website. The cookie allows the Website to "remember" your actions and preferences (such as language, browsing region and login details) over time, so that you do not have to re-enter them every time you visit the Website or move between pages. In addition to cookies, the Website may use similar technologies such as Local Storage, Session Storage, pixels and third-party tracking scripts.
2. Why we use cookies
We use cookies for a variety of purposes:
For the proper and secure operation of the Website, including loading pages, saving contact form settings and protecting against misuse; to remember browsing preferences such as preferred language (Hebrew/English) and display region; for statistical analysis of Website usage - which pages are viewed, for how long and where visitors came from - in order to improve content, user experience and Website functionality; to measure the effectiveness of marketing and advertising campaigns (on Google, Facebook/Instagram and other networks) and to display relevant ads to users who have already visited the Website (remarketing); and to enable integration with external tools such as the WhatsApp contact button.
3. Types of cookies in use
3.1 Essential (strictly necessary) cookies
These cookies are required for the basic operation of the Website and cannot be switched off in our systems, since without them parts of the Website will not work properly (for example submitting the contact form or protection against spam). These cookies do not require prior consent since they are necessary to provide the service.
3.2 Functional cookies
Cookies that allow personal preferences to be saved, such as the selected display language (Hebrew/English), browsing region, or not repeatedly showing messages/popups that have already been viewed.
3.3 Performance and analytics cookies
Cookies that help us understand how visitors use the Website - for example through tools such as Google Analytics. These cookies collect aggregated and anonymous information (number of visitors, popular pages, browsing time, device and browser) and do not identify you personally by name.
3.4 Marketing and advertising cookies
Cookies used to track browsing habits in order to display personalized ads on third-party advertising networks, such as Google Ads and the Meta (Facebook/Instagram) Pixel. These cookies enable, among other things, remarketing campaigns (showing Alperin Group ads to people who have already visited the Website) and measuring the effectiveness of our marketing campaigns.
3.5 Third-party cookies
Some cookies are set by external services embedded in the Website and not directly by us, and these may include: Google (Analytics, Ads, Fonts), Meta/Facebook Pixel, and the WhatsApp messaging service (WhatsApp Business). These providers have their own privacy and cookie policies, which are beyond our control, and we recommend reviewing them separately on the providers' websites.
4. Sample cookie table
| Cookie name/type | Provider | Purpose | Retention period |
|---|---|---|---|
| _ga, _gid | Google Analytics | Statistical analysis of visitor traffic | Up to 2 years / 24 hours |
| _gcl_au, _gac | Google Ads | Campaign measurement and remarketing | Up to 90 days |
| _fbp, fr | Meta (Facebook/Instagram) | Campaign measurement and targeted advertising | Up to 90 days |
| Language/preferences cookie | The Website itself | Saving language and display region | Up to one year or until manually deleted |
| Security/form cookie | The Website itself (Elementor) | Protection against automated submissions (spam) in the contact form | Browsing session only (Session) |
The list above is an example intended to illustrate common types of cookies; the actual composition of cookies may change depending on the tools active on the Website at any given time.
5. Cookie retention period
Session cookies are automatically deleted when you close the browser. Persistent cookies are stored on the device for a predetermined period (from a few days to several years, depending on the type of cookie and the provider), or until you delete them manually.
6. How to manage, block or delete cookies
You can control cookies through the settings of the browser you use:
Chrome: Settings > Privacy and security > Cookies and other site data.
Safari: Preferences > Privacy > Manage Website Data.
Firefox: Settings > Privacy & Security > Cookies and Site Data.
Edge: Settings > Cookies and site permissions.
Through these menus you can block certain types of cookies, delete existing cookies, or receive a notification every time a website tries to set a cookie. Please note that completely blocking cookies, including essential cookies, may affect the functionality of the Website, for example by preventing the contact form from being submitted.
In addition, you can manage personalized advertising (Ad Personalization) directly with the providers, for example through Google's "Ad Settings" or the "Ad Preferences" in your Meta/Facebook account.
7. Consent to the use of cookies
As is customary, the Website may display a cookie consent banner or notice on your first visit, allowing you to accept, decline or customize the types of cookies (beyond essential cookies) you wish to allow. You can change your choice at any time through your browser settings as described above, or through a dedicated button/link for managing cookie settings if one exists on the Website.
8. Cookies and privacy
The information collected through analytics and marketing cookies is generally aggregated and anonymous and does not identify you personally by your full name. However, in certain cases this information may be considered "personal information" as defined in the Israeli Protection of Privacy Law, and its handling is therefore also subject to the Website's full privacy policy, including your rights regarding this information (access, correction, deletion and objection to use for marketing purposes).
9. Changes to this policy
We may update this cookie policy from time to time, in line with changes in technology, the tools active on the Website or legal requirements. We recommend visiting this page from time to time to stay informed of changes. The date of the last update is shown at the top of the document.
10. Contact
For questions or requests regarding this cookie policy, you can contact us:
Alperin Group
Address: Shartava Avenue, Batumi, Georgia
Phone: 050-666-3801
Email: info@alperingroup.com
Business hours: Sunday to Thursday, 09:00-19:00